Using Social Media to Promote our Film

Whilst in the production process, we felt it may be beneficial to also consider how we would promote/market our film, as there could be links to this in our trailer, such as incorporating twitter hastags etc. Therefore, we decided to create both a Facebook and Twitter 'Here I Come' Page in which we could give additional information about release dates, behind the scenes photos and even post the trailer. Social media is one of the main platforms distribution companies use to market their production, and we felt it would be an appropriate method to use to target our young adult audience. Facebook reported having 1.79 billion monthly users at the end of 2016, therefore making a Facebook page is a cheap and easy way to reach a mass market. Twitter also has high user numbers, with a large majority being young adults, consequently also being a suitable platform for promotion.