Timeline of Trailer

00:02 - Age Certification
00:05 - Production Company Logo
00:10 - Establishing shot of Mother & Daughter
00:14 - Mid shot of Mother + Daughter holding hands
00:16 - Long shot of Daughter
00:20 - Mid shot of Mother pushing Daughter on Swings
00:22 - Point of View shot from antagonist
00:24 - Two shot of Mother and Daughter talking
00:29 - Close up of Mother beginning count down
00:31 - Mid shot of Daughter leaving the park
00:33 - Extreme Close up of Mother Counting
00:35 - Long shot of mother looking for Daughter
00:37 - Mid shot of mother still looking for Daughter
00:39 - Long shot of Mother alone in the park
00:40 - Close up of roundabout (flashback)
00:40 - Close up of Daughter (flash back)
00:40 - Close up of teddy bear (flash back)
00:41 - Long shot of Mother in park
00:42 - Close up of mother searching for Daughter
00:43 - Close up of Daughter (flash back)
00:44 - Mid shot of Mother shouting for Daughter
00:46 - Close up of Mother Shouting Daughters name
00:47 - Wide shot of Daughter running (flash back)
00:47 - Long shot of Daughter in park (flash back)
00:48 - Close up of Mother shouting for Daughter
00:50 - Extreme Close up of phone dialling 999
00:51 - Type writer effect & font (news report title page)
00:56 - Close up of printer printing missing peoples reports
00:59 - Close up of hand using computer mouse
01:00 - Mid Shot of police tape around park
01:01 - Wide shot of park ride
01:02 - Long shot of trains passing
01:05 - Close up of smashing clock
01:06 - Two shot of Mother and Detective
01:09 - Close up of iconic pink coat
01:11 - Pan up power pylon
01:12 - Close up of Vodka bottle
01:13 - Wide shot of swings at park
01:15 - Ariel shot of vodka bottle smashing
01:17 - Two shot of Detective and Mother
01:23 - Close up Mother popping pills
01:25 - Close up of kill board
01:28 - Low angle shot of Mother running
01:29 - High angle shot of Mother in Detective office
01:30 - Close up of Mothers nails tapping
01:31 - Mid shot of Mother downing vodka
01:33 - Long shot of police car
01:33 - Close up of Mother looking at pictures of Daughter
01:34 - Establishing shot of train tracks
01:35 - Mid shot of Mother waking up in panic
01:36 - High angle shot of mother
01:38 - Wide shot of police tape
01:40 - Hand held shot/ POV of someone running
01:41 - Close up of police sign
01:42 - Close up of smashed glass
01:43 - High angle of Mother sitting on the floor
01:44 - Mid shot of swing
01:45 - Extreme close up of Mother in bed
01:47 - Two shot of Mother and Detective
01:48 - Close up of train passing
01:49 - Close up of crumpled mug shots
01:50 - Pan up of trees
01:51 - Fade to black (title page)
01:53 - Long shot of car head lights
01:56 - Hand held pan of cuts on arm
02:00 - Close up of tied up wrists
02:02 - Close up of glass in arm
02:06 - Here (title page)
02:07 - Long shot of foggy park
02:08 - I (title page)
02:09 - Long shot of foggy park
02:10 - Come (title page)
02:11 - Mid shot of arm lifting itself up

Violent Make-up

For the last section of our trailer we are planning to put in close-up shots of cuts and bruises, leaving the outcome ambiguous for audiences. My friend Jemma Hunt, is currently studying media make-up and was able to help us create the shots we wanted. Me and Sim met with Jemma in the evening so that we could capture low- key lighting shots. The make-up was done on my inner arm, so that we could leave it unknown as to who the cuts were on - implying either the Mother or the Daughter, exciting audiences. Here are some pictures we took of the make-up process, the final product, and us out preparing, and filming our footage.

Age Certificate

When rating films, examiners look mainly at three things:

• General context- plot, characters, outlines of each scene
• Timing of key moments- camera angles, type of shots
• Bad language, sex and drug references

We have decided that 'Here I Come' would be likely to have a 15 age certificate, due to strong language, intense levels of disturbance, presentations of threat and violence - which in research I found are the conditions of 15 rated films. I believe that if it received an 18 rating it would exclude a large portion of our young adult target audience, therefore a 15 would still appeal to a mass target audience, but would allow us to still include the conventions of a crime-thriller film.

With this in mind, we created a cinema style age certification page, warning viewers of the distressing trailer, as this is a convention of trailers in general. We used fonts which matched the bbfc one as much as possible, meaning our trailer was as realistic as we could make it. This will be shown at the beginning of our trailer, possibly in an interesting and unique way which links to the thriller genre. We are planning to use flickering effects and footage, so may be able to incorporate this with the age certification page. 

Sound

Finding royalty free music for our trailer was a difficult task, as I felt that music was a crucial element for trailers. We wanted to use two different main tracks for the two main sections of our trailer - firstly the Mother and Rosie playing happily, and then when she goes missing, and the investigation/hunt begins etc. We deliberated having happy, upbeat music for the first section, however decided on 'Insidious' as it is slow, and unnerving, so would cause audiences to be apprehensive and engaged from the start of the trailer.
For the second section we decided on a dark and eerie version of  'Pop Goes the Weasel'. We felt that as our victim in a young child, using a distorted nursery rhyme would be distressing, but suitable for our plot and genre. We wanted a track that built in intensity, so that we could synchronise the editing pace with the building beat of the music.

Sound Effects:

Through research I found that several non diegetic sound effects are often used in trailer, to emphasise certain actions or events. As our trailer is of the crime thriller genre we are planning to include police sirens, as these are immediately connotative of danger, crime and justice. Here we have also found childish giggles which could be used throughout the trailer, and also a ticking clock noise to create suspense.

Production Company Logo

We wanted to base our production company logo on dark, threat-related colours because throughout our research we found that this was an extremely effective and memorable element. Therefore, our logo is based on a black background, featuring only two other colours- red and white. As a group we decided that we wanted to include a building of some sort, finally deciding on a shed-like outline. Shed’s and abandoned domestic buildings are often used as a crime location in thriller films when the protagonist is experiencing a psychological challenge, which is inevitably why we choose to include this here. Through the use of photoshop we added in the white wood effect, as it makes the building appear older, consequently increasing the frightening effect it will have. We agreed that a simple font would be the most effective in our logo. This is because we wanted to create the impression that there was an underlying eeriness, which was hidden and disguised by the simpleness of the font. Crime thrillers often begin with the suggestion that on surface there are no evident problems, however throughout the film underlying complications are revealed. During independent research into other production company logos, such as Blumhouse Productions and Hammer Productions, it was evident that intricate and ‘fancy’ fonts were unpopular. The blood drips were added to show how many of the films our company would produce would not have ‘happy endings’ as this is often the case in crime- thrillers.

In our trailer we are planning on breaking down the logo into separate sections and making them slowly appear or flash on screen, disorientating audiences in a way they would remember our company.

 

Using Social Media to Promote our Film

Whilst in the production process, we felt it may be beneficial to also consider how we would promote/market our film, as there could be links to this in our trailer, such as incorporating twitter hastags etc. Therefore, we decided to create both a Facebook and Twitter 'Here I Come' Page in which we could give additional information about release dates, behind the scenes photos and even post the trailer. Social media is one of the main platforms distribution companies use to market their production, and we felt it would be an appropriate method to use to target our young adult audience. Facebook reported having 1.79 billion monthly users at the end of 2016, therefore making a Facebook page is a cheap and easy way to reach a mass market. Twitter also has high user numbers, with a large majority being young adults, consequently also being a suitable platform for promotion.

21/12/16 - Filming day

On Wednesday the 21st of December the four of us in our group met in the morning, as this was one of the only days we were all available, which also had cloudy/foggy weather predictions. We felt the weather was very important as we wanted to incorporate the idea of pathetic fallacy, where the distressing events match the gloomy weather.

As our two actresses weren't available until the afternoon we decided the drive to certain locations in the morning to capture establishing shots of dark and foggy settings, as these are often found in crime-thriller films. In the afternoon we arranged to pick up Alissa and her sister, take them to priory park and a house location and then take them home. Here are some of our conversations arranging the day and locations we visited.