Production Company Logo

We wanted to base our production company logo on dark, threat-related colours because throughout our research we found that this was an extremely effective and memorable element. Therefore, our logo is based on a black background, featuring only two other colours- red and white. As a group we decided that we wanted to include a building of some sort, finally deciding on a shed-like outline. Shed’s and abandoned domestic buildings are often used as a crime location in thriller films when the protagonist is experiencing a psychological challenge, which is inevitably why we choose to include this here. Through the use of photoshop we added in the white wood effect, as it makes the building appear older, consequently increasing the frightening effect it will have. We agreed that a simple font would be the most effective in our logo. This is because we wanted to create the impression that there was an underlying eeriness, which was hidden and disguised by the simpleness of the font. Crime thrillers often begin with the suggestion that on surface there are no evident problems, however throughout the film underlying complications are revealed. During independent research into other production company logos, such as Blumhouse Productions and Hammer Productions, it was evident that intricate and ‘fancy’ fonts were unpopular. The blood drips were added to show how many of the films our company would produce would not have ‘happy endings’ as this is often the case in crime- thrillers.

In our trailer we are planning on breaking down the logo into separate sections and making them slowly appear or flash on screen, disorientating audiences in a way they would remember our company.