In order to experiment with our branding and font we decided to create merchandise as part of our distribution process. Before doing this we carried out research into thriller films merchandise such as the merchandise for Insidious 2 seen on the right. We decided to use the Chiller font, as this has been synergised throughout all of our texts, meaning audiences would be more likely to recognise, and buy it. We found that t-shirt were a very popular form of merchandise, and felt it would a product that would appeal to our young adult target audience, using a white colour meaning it could be easily worn by anyone - with any outfit. As clothing is also worn out in public places this would be another form of promotion as people would see the t-shirts on people who purchased.
We also decided to create mugs as these are small and common items, which would be easily afforded by our younger audience. However, as mugs are such an everyday item it means that all fans could access the mugs, regardless of age and gender, meaning our merchandise appeals to a larger audience.
As our Here I Come film title, font and colour scheme has been consistent throughout our project we also decided to generate stickers involving the title on its own - meaning fans could stick them wherever they wanted to, such as on cars and bedroom walls.
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